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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company and London's Natural History Museum are opening a temporary store stocked with exclusive merchandise. Fans can look forward to products like stationery, plushes, and artwork that are inspired by the museum's aesthetic. For collectors, though, is a specially made Pikachu card, given as a gift with purchase at the pop-up. The store will operate from on-site at the museum and online between late January and mid-April.

Pokécology That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome packed with beautiful artwork that show creatures in their wild environments. It's essentially is the kind of research a Pokémon Professor could produce once trainers provide field notes, alternatively what Charles Darwin might have created if the Galapagos were populated by Pidgeys rather than birds. A key appeal stems from the book's serious approach, presenting Pokémon as a legitimate scientific study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Stand Out

The company regularly to issue to release promos celebrating major tournaments or brand collaborations. Many such collector items typically highlight the famous electric rodent who serves as the series face. The factor setting this latest promotion apart however, is the unusually large dimensions. While precise specs were not immediately shared, availability will certainly be highly restricted, and fans able to get only a single card with each transaction.

Limiting Reseller Interest

Per a company announcement, some of the merchandise will also be sold beyond the institution itself. However, a wider release is slated for select retailers within the United Kingdom. Critically, fans cannot acquire this promo via the official web shop. Although speculator demand is inevitable, the setup suggests they will have trouble hoarding mass quantities this time around. If you're unable to attend, there is an alternative like Pokémon Fossil exhibit coming to Chicago in the coming months.

"Every penny of sales from the museum store and from its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists dedicated to conducting studies to discover solutions to the global ecological crisis," the statement notes.