Must My Wannabe Influencer Friend Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

My best friend of a decade, she, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our bond has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that she has supported me with my design career, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me laughing with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to experience it without being recorded, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Defence: Marielle

I hope Beth to see that the content we produce together can get us a foot in the door.

I am passionate about shooting content. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it's savvy to generate income from your passions. I look up to people on TikTok who pull off that aesthetic of casual, DIY content creation.

Creating content is my version of engaging with life: observing the nuances, sharing them with an audience that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to professional gatherings was my method of sharing opportunities, providing her a opportunity to experience exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but often spontaneity is what makes content genuine. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my private videographer, but companions support one another in small ways. My assumption was recording a short video here or there would be fun for her. Innovation flourishes in collaboration, and having Beth around makes endeavors energetic and enjoyable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I document our time together.

I value our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a companion point a camera at you. I get that it's her job, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is willing material. She must to respect Beth’s personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Create some real memories, where true emotions are preserved, not online archives. In fact, public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

Amy Adams
Amy Adams

A seasoned sports analyst and betting expert with over a decade of experience in the gambling industry, specializing in football and tennis markets.